The Mikey Network

David Eisenstadt Honoured With CPRS Shield of Public Service

Canadian Public Relations Society and David Eisenstadt APR FCPRS

David Eisenstadt, APR, FCPRS accepting the 2017 CPRS Shield of Public Service from outgoing President Kim Blanchette, APR, FCPRS. (CNW Group/Canadian Public Relations Society)

TORONTO May 30, 2017/CNW/ – The Canadian Public Relations Society (CPRS) awarded David Eisenstadt, APR, FCPRS, FPRSA LM the 2017 CPRS Shield of Public Service after a unanimous vote by the CPRS Board of Directors and Awards Committee.

A founding partner of tcgpr – The Communications Group Inc, Eisenstadt was chosen for his commitments to the Mikey Network, a non-profit organization that works to raise awareness of heart-healthy lifestyles and the importance of public access defibrillators to save the lives of those at risk.

“Doing good and getting credit for it, one of the many definitions of public relations, is what David and the tcgpr team have provided,” said his nominator. “As one of this noble causes’ most enthusiastic champions, David’s unselfish, outstanding and continual dedication, makes him well deserving of the CPRS Shield of Public Service.”

The CPRS Shield of Public Service is presented annually to a CPRS member for their distinguished and dedicated service in the public interest, entirely apart from any contribution required by client or employer. Eisenstadt was one of nine Major Award recipients recognized for their exceptional involvement in the public relations profession at this year’s CPRS National Conference, taking place May 28-30 in Kelowna B.C.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 2,500 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: www.cprs.ca.

SOURCE Canadian Public Relations Society

For further information: Dan LaBelle, Specialist, Communications and Events, Canadian Public Relations Society, 4162397034, dlabelle@cprs.ca

May 30, 2017

Portable defibrillators called ‘MIKEYs’ are saving young lives

News & Events, News Room

Emily Herbert, 14, with her parents, Leanne and Tim, and her brother, Alex, at their home in Welland, Ont., on Saturday. Both Emily and Tim have Brugada syndrome, which increases the risk of sudden cardiac arrest. Emily carries a portable defibrillator machine with her at all times. (Peter Power / for The Toronto Star)

The Toronto Star published an article about our Mikey’s Kids program, and talked to the family of one of our Mikey’s Kids, Emily Herbert.

When Emily Herbert was diagnosed at age 5 with Brugada syndrome — a lifelong condition that increases the risk of sudden cardiac arrest — her parents were afraid to let her out of reach.

They’d need to scale back family trips and chaperone all of Emily’s outings, they thought.

“It was totally frightening,” says her dad, Tim Herbert, who also has Brugada syndrome, a genetic condition, and has an implanted defibrillator in his chest. “We had no idea what to expect other than to not want to let her out of our eyesight. As most children grow up, they’re looking for flexibility and freedom away from mom and dad.”

But soon after the diagnosis, doctors at the Hospital for Sick Children connected Emily and her parents to the Mikey Network kids program. Since 2006, the initiative has paired more than 200 kids like Emily with portable defibrillators called “Mikeys,” named after Mike Salem, a man who died from cardiac arrest on a golf course without access to a defibrillator in 2002.

Now 14 and in high school, Emily has carried her Mikey — which she named “Roxy” — with her for almost nine years. Her parents hope she’ll have a wireless defibrillator implanted before she goes away for university in a few years. This Saturday, Emily will participate in the Walk of Life on “Team Mikey” at the Ontario Science Centre and E.T. Seton Park, an event to raise money for the Cardiac Health Foundation of Canada.

Please take the time to read the full article from Jonathan Forani of the Toronto Star.

May 25, 2017

Family credits defibrillator for saving son’s life | CTV Toronto News

News & Events, News Room, Saved By A MIKEY

CTV News Toronto ran a story about Luke Pignatelli, one of the young people saved with a MIKEY AED recently.

 An Aurora family has a special reason to be grateful for an organization called Mikey Network following a scary incident with their son | CTV News Toronto

May 22, 2017

Watch Our President Eva Naumovski on Canada AM

News & Events, News Room

Mikey Network President Eva Naumovski was on Canada AM this morning speaking with journalist Beverly Thomson about our Mikey Young At Heart app. Eva talked about how our new app helps remove the fear of using a defibrillator and makes people feel more comfortable using the device in the event of a cardiac emergency.

Not only does the app educate, it also allows Ontario high school students to earn the volunteer hours they need to graduate. The Mikey Young At Heart app will teach thousands of students CPR/AED, making them more confident to use an AED or administer CPR, should the need ever arise.

If you missed the segment, check it out below.

http://www.ctvnews.ca/video?clipId=867951

May 11, 2016