TORONTO May 30, 2017/CNW/ – The Canadian Public Relations Society (CPRS) awarded David Eisenstadt, APR, FCPRS, FPRSA LM the 2017 CPRS Shield of Public Service after a unanimous vote by the CPRS Board of Directors and Awards Committee.

A founding partner of tcgpr – The Communications Group Inc, Eisenstadt was chosen for his commitments to the Mikey Network, a non-profit organization that works to raise awareness of heart-healthy lifestyles and the importance of public access defibrillators to save the lives of those at risk.

“Doing good and getting credit for it, one of the many definitions of public relations, is what David and the tcgpr team have provided,” said his nominator. “As one of this noble causes’ most enthusiastic champions, David’s unselfish, outstanding and continual dedication, makes him well deserving of the CPRS Shield of Public Service.”

The CPRS Shield of Public Service is presented annually to a CPRS member for their distinguished and dedicated service in the public interest, entirely apart from any contribution required by client or employer. Eisenstadt was one of nine Major Award recipients recognized for their exceptional involvement in the public relations profession at this year’s CPRS National Conference, taking place May 28-30 in Kelowna B.C.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 2,500 members across 14 Member Societies based in major cities or organized province-wide.  For more information, visit our website: www.cprs.ca.

SOURCE Canadian Public Relations Society

 

For further information: Dan LaBelle, Specialist, Communications and Events, Canadian Public Relations Society, 4162397034, dlabelle@cprs.ca

The Toronto Star published an article about our Mikey’s Kids program, and talked to the family of one of our Mikey’s Kids, Emily Herbert.

When Emily Herbert was diagnosed at age 5 with Brugada syndrome — a lifelong condition that increases the risk of sudden cardiac arrest — her parents were afraid to let her out of reach.

They’d need to scale back family trips and chaperone all of Emily’s outings, they thought.

“It was totally frightening,” says her dad, Tim Herbert, who also has Brugada syndrome, a genetic condition, and has an implanted defibrillator in his chest. “We had no idea what to expect other than to not want to let her out of our eyesight. As most children grow up, they’re looking for flexibility and freedom away from mom and dad.”

But soon after the diagnosis, doctors at the Hospital for Sick Children connected Emily and her parents to the Mikey Network kids program. Since 2006, the initiative has paired more than 200 kids like Emily with portable defibrillators called “Mikeys,” named after Mike Salem, a man who died from cardiac arrest on a golf course without access to a defibrillator in 2002.

Now 14 and in high school, Emily has carried her Mikey — which she named “Roxy” — with her for almost nine years. Her parents hope she’ll have a wireless defibrillator implanted before she goes away for university in a few years. This Saturday, Emily will participate in the Walk of Life on “Team Mikey” at the Ontario Science Centre and E.T. Seton Park, an event to raise money for the Cardiac Health Foundation of Canada.

Please take the time to read the full article from  Jonathan Forani of the Toronto Star.