You’ve registered for the Walk of Life, but now what? We know you want your fundraising to be as successful as possible, so here are 12 ideas to get you off to great start.
1) MAKE AN ONLINE FUNDRAISING PAGE WITH A GOAL. Did you know fundraisers who create an online donation page with a goal receive more donations than those who only raise offline?
2) MAKE A DONATION TO YOUR OWN PAGE. People are more likely to donate when they see others have contributed. Donating some of your own money also demonstrates you are serious about the cause.
3) PERSONALIZE YOUR FUNDRAISING PAGE. Add your own text, pictures or video. Potential donors will be interested in the cause, but more importantly they are interested in you and your involvement.
The Onion Method
The best fundraisers start with “the core” and work outwards.
4) DAY 1: EMAIL 5-10 very close contacts (family and closest friends).
5) DAY 2: EMAIL 10-15 close contacts (inner circle of good friends).
6) DAY 3: EMAIL as many contacts as you feel comfortable with (coworkers, friends of friends, distant relatives, your address book, etc.).
Successful Fundraising Emails
7) Start by explaining your connection to The Mikey Network and why it’s important to you. Describing how this cause has touched your life is the most important part of your message.
8) In a sentence or two, explain the good work The Mikey Network is doing to help raise awareness for heart health and to place AEDs in public spaces.
9) Be clear to potential supporters about what you are looking for. Make a direct ask for financial support. Include a link to your fundraising page. Don’t forget to thank them for their time and support.
Following Up Is Just As Important
10) Reach back out to non-responders when you’re reaching one of your goals, for example, raising enough money to fund a MIKEY.
11) Ask your contacts to help you reach your goal before a specific date.
12) When writing to your contacts, be authentic. If something feels forced, don’t send it. Just be yourself!
